Always write benefits over features. Mention all the benefits or services with some real examples. Focus on how you can help and benefit your user. Use simple words so that you don’t confuse people. Say as much in as few words as possible.
The visual elements of a space, of a landscape, play a central role in the construction of familiarity, which we call memory. The chromatic palette, the rhythmic density, the vertical and horizontal distribution of shapes, assume in each place the uniqueness of a fingerprint.